What’s the one thing you can do to maximize your business’ exposure online in under five minutes? That’s easy! Create a Google My Business account.
People can get a lot of information about your business on search engines without ever visiting your website. It’s important to make sure your business’ information is consistent and correct. Creating a Google My Business account allows you to create a free business listing that displays when someone searches for your business.
This listing is free, prominent real estate that highlights your business on Google Search and Maps results. There’s really no good reason not to have one!
Creating a Google My Business listing for your business allows you to:
- Post correct contact information and hours
- Add holiday hours
- Add photos of the interior, exterior, and people at work in your office
- Manage online reviews
- Enable messaging options to receive text messages
- Get insight on how many calls, directions, and website visits you get from your listing.
Google will need to verify you own the business by calling the phone number for the business that you provide.
Already have a Google My Business account and/or ready to take things to the next level? Google is only one of many locations that your business shows up online. Moz Local is a service available that allows you to make updates to one location, and then they publish across many search engines and directories. Learn more about Moz Local at http://www.moz.com/local ($99/year).
Jonathan Moyer has spent the last 14 years helping non-profits, startups, agencies, and corporations achieve growth with digital marketing strategy and search engine optimization. www.moyer-marketing.com
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