• The Media and Self Promotion

    The Media and Self Promotion

      When I published my recent book, Healthy Feet for People with Diabetes, I was sure I had a “must read” book for people with diabetes, their caregivers, and medical professionals with interest in the diabetic foot health. But how to let them know the…

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    Once your patient is in the door, it’s easy to discuss the treatment options she needs–custom orthotics, a Richie Brace or pre-molded orthotics. But getting to your office may not be as easy as you think an could be hurting your business. That’s where…

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  • Direct Mail Marketing Works

    Direct Mail Marketing Works

    Promoting your practice means telling people in your community all the services you offer. Do your patients know you offer custom orthotics, AFOs, Richie Braces, and pre-molded orthotics? Direct mail is a great way to spread the word. Terri Hill from RTC Direct…

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  • 5 Tips for Publicizing Your Practice

    5 Tips for Publicizing Your Practice

    If you’re trying to attract new business to your practice while assuring your existing patients that choosing you was a brilliant decision, you ought to consider implementing an ongoing public relations strategy. It’s the most effective, least expensive…

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